2017-01-06 / Business

Ferrari showroom now open

New dealership looks to rev up the local economy
By Becca Whitnall


HOT RODS—Clockwise from left: A Ferrari owner arrives in the parking lot of the new Ferrari Westlake dealership in Thousand Oaks for the Dec. 8 grand opening. Ferrari models fill the parking lot at the new showroom on Willow Lane. A Ferrari F2004 race car receives some attention inside the showroom. HOT RODS—Clockwise from left: A Ferrari owner arrives in the parking lot of the new Ferrari Westlake dealership in Thousand Oaks for the Dec. 8 grand opening. Ferrari models fill the parking lot at the new showroom on Willow Lane. A Ferrari F2004 race car receives some attention inside the showroom. A former bicycle shop in Thousand Oaks is now selling decidedly more expensive wheels.

Westlake Ferrari has rolled into Ventura County with a rousing welcome.

The newest of the three Southern California Mattioli Automotive Group Ferrari showrooms opened its doors Dec. 8 with an event that drew about 300 guests, including several of the area’s more notable millionaires and Ferrari aficionados: commercial real estate magnate Rick Principe of Thousand Oaks and Hugh Cassar, CEO of Kretek International Inc., of Moorpark among them.

Over the shop’s first weekend, about 600 people found their way inside the sparkling showroom, General Manager Stefano Sbettega said.

“We were expecting a nice welcome, but not to that extent,” he said. “It was reassuring for sure.”

Community members say they’re glad to have the new neighbors, who opened inside a space formerly occupied by Westlake Cyclery.

Thousand Oaks Boulevard Association President Shawn Moradian said the dealership arrival signals good things for the city.

“ As a resident of Thousand Oaks, I feel proud our city can compete with Beverly Hills and La Jolla and the few other cities that are home to Ferrari,” he said.

The 9,000-square-foot showroom next to the 101 Freeway at Willow Lane and Hampshire Road, houses a configuration center where customers can come in and feel the different leathers used in the Italian sports cars as well has select options for their custom-made vehicles.


Photos by ROB VARELAAcorn Newspapers Photos by ROB VARELAAcorn Newspapers There is also a boutique for all things Ferrari, including a carbon-fiber Ferrari chess set.

The showroom will carry around 20 cars, both new and used, for sale, said marketing manager Christina Zolotova.

New Ferraris start at $202,000 for California T models and go up to just over $1.4 million for the 789-horsepower V-12 LaFerrari, a hybrid that gets a 161-horsepower boost from an electric motor.

Customers can buy cars off the lot, but if they want a customized vehicle, there’s a waiting period of about six months for the lower-cost California T models and longer for others.

The Thousand Oaks showroom does not have a service center, but that won’t be a problem for Ferrari owners, Zolotova said.

“We offer a concierge service,” she said. “(Customers) can drop it off here and we will flatbed it over to Van Nuys.”

The automotive group announced in the spring that it was breaking up its Van Nuys dealership, leaving the service arm there and moving the showroom here.

The Westlake area of Thousand Oaks is a better location because it is more centrally located for its target clientele from Paso Robles to the San Fernando Valley and across to Malibu, Sbettega said.

“We wanted to choose somewhere close and convenient to our clients,” he said. “But it is more than a geographical convenience. It is also a landmark already chosen by other luxury makers.”

About a year ago, Mercedes- Benz announced it was opening its first standalone AMG showroom in the country in the Thousand Oaks Auto Mall. The Ferrari showroom opening was attended by executives like Edwin Fenech, president of Ferrari North America, as well as city dignitaries and Ferrari enthusiasts.

On view was a very special car: a not-yet-released GTC4 Lusso V12.

The four-seater with a mid-front V12 engine punches out 690 horsepower at 8,000 rpm.

The showroom is at 3195 Willow Lane and is open from 9 a.m. to 7 p.m. Monday through Friday, from 10 a.m. to 5 p.m. Saturdays and by appointment only on Sundays. For information, call (888) 459-7720 or visit www.ferrariwestlake.com.

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