Fifty Haagen Dazs golden Easter eggs will be hidden in businesses around Simi Valley beginning Mon., April 6.

Each golden egg contains a prize certificate that may be redeemed at the ice cream shop's new location inside Simi Valley Town Center.

Prizes include ice cream parties, gift cards, ice cream cakes and one grand prize of ice cream for a year.

The Simi Valley Haagen Dazs recently opened under new owners Liz and Dale Pitman and their partner, Rich Folz.

For more information, call (805) 527-8523.