Hospital's new VP brings experience to operations table
By Carissa Marsh cmarsh@theacorn.com

Mark Newmyer

Simi Valley Hospital recently welcomed its newly appointed senior vice president of strategic operations.

Mark Newmyer, who was appointed to the position in May, began work July 7.

As VP, his duties include the daytoday oversight of the diagnostic imaging, plant operations, environmental services and laboratory departments. He is also responsible for all of the hospital's business ventures.

The position is part of an executive team restructuring, according to hospital spokesman Jeremy Brewer, designed to enhance the facility's operations and develop its service lines and business development efforts.

Hospital president and CEO Darwin Remboldt said that Newmyer- who has more than two decades of healthcare leadership- will be a great asset to the hospital.

"His skills and experience with business development and operations management will be invaluable to the organization," Remboldt said in a news release.

Newmyer served for 12 years as vice president of business development at White Memorial Medical Center in Los Angeles, which, like Simi Valley, is an Adventist Health hospital.

While there, Newmyer was instrumental in creating two consecutive five-year strategic plans that helped achieve White Memorial's goal to offer regionally admired clinical services.

Specifically, Newmyer spearheaded the construction of cardiovascular and orthopedic product lines that will be supported by a $14million stateofthe-art imaging and ambulatory surgery center, which is anticipated to open in the next few months.

The hospital's latest administrative appointment boasts a number of accomplishments, including achieving significant growth in overall hospital business volumes, strengthening and building clinical excellence, improving medical staff relations and developing a customer loyalty culture.

On top of that, he initiated an integrated call center that provides physician referral, outpatient registration and scheduling services.

Newmyer worked as the director of Adventist Health Southern California for four years prior to serving as vice president of marketing from 1996-2000.

A University of Texas at Austin graduate in advertising, Newmyer is a member of the American Marketing Association and the Society for Health Care Strategies and Market Development.