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Business February 29, 2008
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Course teaches Realtors how to make best use of the Internet

The National Association of Realtors is offering its members the e-PRO certification course, the only technology certification program offered by the association.

The program is designed to prepare real estate professionals to make the most of Internet technology; to identify, evaluate, and implement new webbased business models, and to assist consumers in the purchase or sale of a home.

The course graduates represent one percent of all Realtors in the country and include Larry Watson of R.R. Gable Inc.

"The real estate industry has undergone a fundamental change over the past five years," Watson said.

"Today, more than 70 percent of all buyers and sellers begin their search online. As an e-PRO certified agent, I have knowledge and tools needed to pro

vide my clients with the information they need and the customer service they demand. It's both hi-tech and hi-touch."

The e-PRO certification course is presented entirely online and certifies real estate agents and brokers as Internet professionals. Consumers can identify these agents and brokers through the e-PRO Internet professional logo.

Both the content and the delivery platform were created by San Diego-based technology company InternetCrusade.

Graduates use the skills they've acquired to provide clients information on properties for sale, local communities, and the local real estate market.

For more information, email Larry Watson at CrazyForRealEstate@yahoo.com or call (805) 660-8219.