UK's largest retailer opens up shop in Simi
Fanfare follows grocery store opening

WELCOME TO TOWN- Mayor Paul Miller speaks during the ribbon cutting ceremony for the new Fresh & Easy Neighborhood Market which opened at 4473 Alamo St. As part of the grand opening, the store donated $1,000 to "For the Troops," a Simi Valley-based organization that supports soldiers serving in Iraq and Afghanistan..

Fresh & Easy Neighborhood Market has opened its first Ventura County store in Simi Valley at Alamo and Tapo streets.

The new store offers fresh, wholesome foods at affordable prices, wider aisles for faster shopping, and a mix of national brand products as well as Fresh & Easy private label products.

During the grand opening on Feb. 6, For the Troops Organization received a $1,000 contribution from the store.

For the Troops provides support to front line soldiers and Marines serving in Iraq and Afghanistan by sending care packages filled with goodies from home, such as candy, beef jerky, trail mix, baby wipes, hand sanitizer, foot powder, Q-tips, batteries, games and cards. The donation will cover postage for 111 care packages.

For more information about the store, go online to www.freshandeasy.com.