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Business December 21, 2007
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Sporting goods store recognized

Play It Again Sports in Simi Valley was recently recognized for achieving a Gold Standard measurement.

The Gold Standard is reached when a store achieves a set of standards set forth by the franchiser during the evaluation process. The Simi Valley store and staff earned the award by achieving the customer satisfaction, store operations and product quality standards.

"Being recognized as a Gold Standard store is a very significant accomplishment, but, even more, it means we're succeeding in providing our customers the best shopping experience possible," said Dave Raulin, store owner. "Portraying a standardized look and maintaining product quality standards helps ensure a consistent brand appearance, which in turn contributes to a more positive shopping experience. By reaching the Gold Standard, we're helping create an identity that customers recognize and value."

The sporting goods store proves a wide selection of new name brand and used sports and fitness equipment.

Parents may trade in quality used sports and fitness equipment for new gear for their growing children.

Play It Again Sports is at 2880B Cochran St., Simi Valley. For more information, call Raulin at (805) 520-6053.