Michael Lurch, who operates a Kirby distributorship in Simi Valley, was recognized by Kirby World Headquarters for reaching business goals.

The recognition is part of the Challenge of Champions "Born to Win" Campaign, a yearlong promotion in which distributors can win prizes and trips for outstanding performances.

The Kirby Company of Cleveland, OH, sells Ultimate G series home care systems in more than 60 countries and has manufactured American-made home care systems for 91 years.