Local Realtor Offers Exciting New On-Line Home Shopping System

Century 21 Hilltop-LaCarre announces they have enhanced the process of searching for real estate for homebuyers in the Ventura County area and most of the Southland as well as including property listings throughout California, Nevada, Arizona, Colorado, Washington, Texas and eleven additional states on the east coast to better serve home shoppers and to represent the company’s emergence as an unparalleled marketing resource for local homebuyers and sellers.

Century 21 Hilltop-LaCarre’s breakthrough online home-shopping system, KeyToOwn.com, offers home buyers with the often time-consuming task of constantly looking for new properties, by providing free Home Updates™ to consumers via e-mail that match their criteria. Consumers can enter their search criteria on the registration page in the free Home Updates™ section, then the entire database of available properties will be searched daily sending all relevant matches (including the option to receive photos if available) directly to the consumer with no advertising banners, annoying pop-ups or offers from any third party.

KeyToOwn.com’s marketing power has enabled Century 21 Hilltop-LaCarre to give sellers the advantage by exposing more buyers to Century 21 properties—thus putting more net profit into the home sellers pocket using efficient and effective online and offline marketing strategies. The financial results to home-sellers are increased sales prices that have averaged nearly 101% over list price beginning in April, 2003 through January 2004.

With a global brand like Century 21, the world’s largest real estate organization, and Century 21 Hilltop-LaCarre’s powerful property marketing services, each and every home buyer and seller can anticipate much greater results in a shorter amount of time.

"As one of the largest and fastest growing real estate companies in the marketplace, Century 21 HIlltop-LaCarre has revolutionized the way home buyers and sellers benefit from our marketing," says Mark Whitmer, Director of Marketing for Century 21 Hilltop-LaCarre. "Achieving sensational results for our clients is a testament to the value the application brings to homeowners, homeshoppers, and home sellers, with its user-friendly nature and the potential for the application to continue to advance the way real estate marketing and advertising is accomplished."

Century 21 Hilltop-LaCarre is the largest Century 21 Real Estate firm in a region of 5 counties and ranked 20th in the world. Century 21 Real Estate Corporation is the world’s largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the Century 21 System. The System is comprised of more than 6,600 independently owned and operated franchised broker offices in more than 28 countries and territories worldwide. Century 21 Real Estate Corporation is a subsidiary of Cendant Corporation (NYSE:CD).